Air Lines

Delta’s New, Signature Pink Plane Takes Flight to Fight Breast Cancer

Delta continues partnership with The Breast Cancer Research Foundation to increase awareness and raise funds for research in the search for a cure

ATLANTA, Sept. 28, 2006 – Delta Air Lines is taking flight for the fight against breast cancer.  In October, Breast Cancer Awareness Month, the airline is introducing a newly painted Delta Pink Plane to its fleet to raise awareness for the cause and for its partner, The Breast Cancer Research Foundation (BCRF).  BCRF is a nonprofit organizationDelta's pink plane dedicated to funding innovative clinical and genetic research to find ways to prevent and cure breast cancer. 

Instead of Delta’s traditional red, white and blue livery, this Boeing 757 will feature a specially designed new livery in multiple shades of pink and white.  Delta's brightly colored pink aircraft will also feature BCRF's trademark pink ribbon logo, adjacent to the boarding door, as a visible reminder to passengers that they are flying on Delta’s Pink Plane. 

Delta will unveil the plane at a special event in Atlanta on Thursday, Sept. 28.  After the unveiling, it will visit a variety of markets the airline serves nationwide.  Additionally, throughout October, Delta will offer pink lemonade to customers for $2 on all domestic and most international flights with 100 percent of the proceeds benefiting BCRF.

“Delta’s more than 50,000 employees are proud to support The Breast Cancer Research Foundation, an organization that has worked tirelessly for more than a decade funding research on prevention and the search for a cure,” said Joanne Smith, Delta’s vice president of Marketing.  “This disease affects many of our customers and employees worldwide and we remain deeply committed to helping raise both awareness and funding for the ever-important fight against breast cancer, which will, one day, lead to a cure.”

Delta's pink pland and pink Mini CooperDelta’s partnership with BCRF began in 2005 when the airline’s former low-fare service, Song, introduced the first pink-liveried plane to take flight in support of the cause.  Delta has carried on the tradition, repainting Song’s original Pink Plane into the new and distinctive Delta Pink Plane.

Delta’s Pink Plane has been reconfigured to feature the airline’s new domestic transcontinental product, including two classes of all-leather seating with 26 first class and 158 coach class seats.  In addition, every customer has a front row seat to great entertainment with Delta’s state-of-the-art, digital in-flight entertainment – boasting movies, live television, music and games – available on demand at every seat.  The airline’s new standard in domestic transcontinental flying will be available to all passengers traveling on select Delta flights over four hours (or more than 1,750 miles), including those from Atlanta’s Hartsfield-Jackson International Airport and New York’s John F. Kennedy International Airport to cities including Las Vegas, Los Angeles, Salt Lake City, San Francisco, Seattle and others, beginning this month.

Delta Air Lines (Other OTC: DALRQ) offers customers service to more destinations than any global airline with Delta and Delta Connection carrier service to 292 destinations in 46 countries.  With more than 50 new international routes added in the last year, Delta is America’s fastest growing international airline and is the world’s leading carrier between the United States and destinations across Europe, India and Israel with flights to 29 trans-Atlantic destinations.  To Latin America and the Caribbean, Delta offers nearly 400 weekly flights to 48 destinations.  Delta's marketing alliances also allow customers to earn and redeem SkyMiles on more than 14,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Including its SkyTeam and worldwide codeshare partners, Delta offers flights to 461 worldwide destinations in 96 countries. Customers can check in for flights, print boarding passes and check flight status at

The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and genetic research.  The Foundation supports scientists at leading medical centers worldwide whose research is focused on achieving prevention and a cure for breast cancer in our lifetime.  A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs.  In October 2006, over $24.3 million will be awarded to 116 researchers across the U.S. and in Canada, Europe, Latin America, and Israel. Money magazine named BCRF one of America’s eight top charities.  The Foundation has received the highest rating from Charity Navigator, four stars, for five consecutive years, which means BCRF has outperformed most other charities in America in efficiently managing its finances.  For more information, visit or call 1.866.FIND.A.CURE.

Delta and Avis Celebrate SkyMiles Silver Anniversary and Give Away 25 New Cars to Lucky Customers

Award-winning program celebrates 25th year with promotions and partners: SkyMiles members have chance to win 25 all-new 2007 Saturn SKYs

ATLANTA, March 2006 – Delta Air Lines is celebrating the 25th anniversary of its award-winning SkyMiles® program with its U.S. customers by sponsoring a grand sweepstakes giveaway with the support of Avis® Rent A Car. Delta will award roadsters to 25 lucky SkyMiles members. The silver anniversary festivities will also include a series of special events and partnership launches throughout the year.

“With the silver anniversary of our SkyMiles program and our unprecedented global expansion, 2006 will be an exciting year for us and provide a great reason to celebrate with our customers,” said Paul Matsen, Delta’s chief marketing officer. “Our customers have made Delta’s SkyMiles program one of the most successful and longest-running airline programs. To thank them for their business, we’re providing new mileage-earning opportunities with additional routes and new partners, as well as the chance to win 25 stylish and sleek, SKY roadsters.”

“We’re proud to be a part of Delta’s SkyMiles silver anniversary celebration. The 25  roadsters – appropriately named SKY – are the perfect prize to award the sweepstakes winners,” said Scott Deaver, executive vice president of marketing for Cendant Car Rental Group, parent company of Avis. “Delta and Avis have had a long-standing partnership, and we hope to continue our close association for many years to come.”

SkyMiles members may visit to participate in the SkyMiles 25th Anniversary SKY Sweepstakes and view the SKY convertible. Participants will receive one entry into the sweepstakes for every 1,000 miles earned between now and Dec. 31, 2006*. Print-ready pictures of the SKY convertible and a 25th Anniversary SkyMiles logo are available for download at Avis customers can access information on the contest at

SkyMiles program highlights:

  • Launched as a frequent traveler promotion in 1981, SkyMiles membership has grown from 98,000 in its first year to more than 38 million members today. It has become one of the industry’s longest-running and most popular loyalty programs.

  • Delta has led the industry in Award Travel redemption in recent years with 2.9 million redeemed tickets in 2004, according to The IdeaWorks Company, an independent airline consulting firm, and offers one of the industry’s most generous upgrade policies.

  • SkyMiles members have unprecedented access to a broad range of more than 100 travel partners as well as SkyTeam and partner airlines.

About the Saturn SKY
This spring, the 2007 Saturn SKY roadster will hit showrooms, delivering a bold message about the next generation of vehicles from Saturn. The vehicle's dynamic exterior will inspire future models later in 2006, such as the Aura midsize sedan and the Outlook crossover utility. The SKY has an inviting interior with upscale finishes such as brushed metal and piano black lacquer that give it a refined, sophisticated look. The SKY will be the first roadster offered with Saturn's industry-standard purchase and ownership experience. For more information on the SKY, which is available this spring, please visit

About Avis
Avis Rent A Car System, LLC and its subsidiaries operate one of the world's leading car rental brands, providing business and leisure customers with a wide range of services at more than 2,000 locations in the United States, Canada, Australia, New Zealand and the Latin American/Caribbean region.  Avis is one of the world's top brands for customer loyalty, ranking as the number one car rental company in the 2005 Brand Keys® Customer Loyalty Index. The company is part of Cendant Car Rental Group LLC, a wholly owned subsidiary of Cendant Corporation (NYSE: CD), a diversified global provider of business and consumer services primarily within the real estate and travel sectors. For more information visit or

About the SkyMiles Program
Delta SkyMiles members earn miles by flying Delta, Song®, Delta Shuttle®, the Delta Connection carriers, Delta AirElite and Delta’s SkyTeam® partners. The SkyMiles program offers additional mileage-building opportunities through partners such as the Delta SkyMiles Credit Card from American Express,, participating hotels, car rental companies, telecommunication services, restaurants, floral and gift retailers and financial, mortgage and realty services.  Now in its 25th year, the SkyMiles program was recently named the Best Frequent Flyer Program by Travel Savvy magazine in a survey that included all global and domestic loyalty programs. The airline plans to offer an array of exciting programs, promotions and benefits as Delta celebrates the silver anniversary of its frequent flyer program in 2006.

About Delta
Delta Air Lines (Other OTC: DALRQ) is one of the world’s fastest growing international carriers with more than 50 new international routes added or announced in the last year. Delta offers daily flights to 503 destinations in 94 countries on Delta, Song, Delta Shuttle, the Delta Connection carriers and its worldwide partners. In summer 2006, Delta plans to offer customers more destinations and departures between the U.S., Europe, India and Israel than any global airline*, including service on 11 new transAtlantic routes from its Atlanta and New York-JFK hubs. Delta also is a major carrier to Mexico, South and Central America and the Caribbean, with more than 35 routes announced, added or applied to serve since Jan. 1, 2005. Delta's marketing alliances also allow customers to earn and redeem SkyMiles on more than 14,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Customers can check in for flights, print boarding passes and check flight status at

*From the U.S., based on July 2006 OAG.

Delta SkyMiles Members Donate More Than 100 Million Miles to Assist Tsunami Relief Efforts, U.S. Military Heroes

ATLANTA, Jan. 27 /PRNewswire-FirstCall/ -- Delta Air Lines' (NYSE: DAL) SkyMiles(R) program members have donated more than 100 million miles to the SkyWish(TM) program over the past five months to support relief efforts in Southeast Asia and hospitalized U.S. military personnel and their families. These donated miles are enough to provide more than 4,000 domestic SkySaver Award Tickets.

"Thanks to the overwhelming generosity of SkyMiles program members, our recent charitable mileage donation campaigns have been a huge success," said Jeff Robertson, director of the SkyMiles program. "These donations confirm that 'good goes around' and we can all make a difference, even as individuals. It takes only one person doing one good thing to start a chain reaction and impact the lives of thousands."

Just days after the recent tsunami in Southeast Asia, Delta initiated a campaign encouraging SkyMiles program members to donate miles to assist in the relief efforts. Donated miles are sending relief workers to the affected areas to provide services and supplies. Nearly one month later, more than 25 million miles have been donated to CARE, UNICEF and the American Red Cross through Delta's SkyWish program.

Separately, Delta announced in September that SkyMiles program members can donate miles to support the Fisher House Foundation, which uses the miles to fly families of military members wounded or injured in Iraq or Afghanistan to military medical centers where they are hospitalized. While visiting their loved one, the relative stays in Fisher House's "comfort homes," which are built on the grounds of major military and VA medical centers throughout the United States and overseas. Approximately five months since the campaign launched, more than 82 million miles have been donated to Fisher House.

SkyMiles program members can continue to donate miles to Fisher House, CARE, UNICEF, and the American Red Cross via e-mail at , by calling 1-800-325-3999 or via fax at 1-404-773-1945. Donations also may be made via the U.S. Postal Service to: Delta Air Lines, Inc., SkyMiles Service Center, Dept. 745, P.O. Box 20532, Atlanta, Ga., 30320-2532. There is a 5,000- mile minimum donation. SkyMiles program members should include their SkyMiles account number, the amount of miles to be donated and note their charity of choice. SkyWish donations are not tax deductible for Delta Air Lines or SkyMiles members. Individuals may visit for more information on donating miles and Delta's SkyWish program.

Delta is the world's second-largest airline in terms of passengers carried and the leading U.S. carrier across the Atlantic, offering daily flights to 492 destinations in 89 countries on Delta, Song, Delta Shuttle, the Delta Connection carriers and its worldwide partners. Delta's marketing alliances allow customers to earn and redeem frequent flier miles on more than 14,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. For more information, please visit

SOURCE Delta Air Lines -0- 01/27/2005 /CONTACT: Eric O'Brien, +1-404-724-2511, or April Jordin, +1-404-287-8069, both of Jackson Spalding for Delta SkyMiles/ /Web site: (DAL) CO: Delta Air Lines; Fisher House ST: Georgia IN: AIR LEI TRA SU: MC-WB -- CLTH040 -- 0368 01/27/2005 09:07 EST


       Each quarter, two complementary trans-oceanic Delta Air Line tickets are awarded to service members, who enter the “Win Big on the Web” sweepstakes via MilitaryPartners site, or by mailing their entries in.  Along with these grand prize offerings, military web surfers can also win weekly commemorative prizes.   

        For more information, click on to Win Big on the Web!  

Delta Air LinesDelta For You

Simplifying travel planning for you

Discover how easy it is to

  • find a great fare
  • purchase your flights online
  • view your existing itineraries
  • upgrade using 800 mile segment points
  • use Delta's network of hotel and car partners

When your plans change, find out how to

  • change your reservations
  • apply for a refund
  • replace a lost ticket

Learn more about your air travel experience

  • see where you can fly and what to do when you arrive
  • find out what you can bring with you
  • learn more about in-flight meals and entertainment
Delta For You