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                       Luxurious,
                      yet practical - High-Tech
                      Meets Home
                       (ARA) - "Remember last winter?" seems to be
                      something we're hearing a lot as winter prepares to strike
                      again. The memories of cold, snow and ice are not easily
                      forgotten, even for those who have lived their whole life
                      in the great northern tundra and become immune to winter's
                      chill.
                       As we ponder the frigid nights and high heating bills
                      of last winter, Malden Ventures, a division of Malden
                      Mills, unveils the Polartec Heat Blanket, the ultimate
                      gift of the holiday season, which reflects a combination
                      of comfort and technology unprecedented in the home
                      market. Building upon a long-standing corporate
                      partnership, Malden Ventures selected Lands' End Home as
                      the exclusive retailer of the Polartec Heat blanket for
                      the upcoming winter season.
                       "We are very pleased and excited to offer yet
                      another fabulous Polartec product to consumers," said
                      Deborah Barney, vice president of Lands' End Home.
                      "This blanket has so much to offer, from the comfort
                      of Polartec fleece to the technology of the fibers that
                      are knit directly into the fabric to create even
                      heat."
                       "The discreet nature of this technology will raise
                      the expectations of consumers in what all blankets offer
                      in terms of comfort, technology and all-year
                      versatility," Robert Himmel, president of Malden
                      Ventures, said. "We've created a whole new level of
                      product for the home that delivers exceptional comfort in
                      a luxurious, aesthetic way. In innovation and lifestyle,
                      this is what the light bulb was to the candle."
                       Several features and benefits distinguish the Polartec
                      Heat Blanket from traditional electric blankets:
                       -- uses fibers instead of wires
                       -- provides warmth on demand
                       -- runs on safe, low voltage
                       -- features dual heating zones
                       -- made from high-quality Polartec fabric
                       -- ergonomically designed, wireless remote controls
                       -- machine washable
                       -- four-season versatility
                       The blanket is available in five colors (dark camel,
                      mineral green, brick red, deep forest green and cornflower
                      blue) that coordinate with other bedding offered by Lands'
                      End Home, from percale solid and stripe sheets to
                      luxurious 5-ounce cotton flannel bedding, as well as
                      blankets, comforters and bed coverings. It comes in three
                      sizes, including double ($159), queen ($199) and king
                      ($219). The double size has one heating zone and comes
                      with one remote control. Both the queen and king sizes
                      feature dual heating zones and two remote controls.
                       "Another wonderful benefit is that this blanket is
                      a great energy saver since it runs on only 28 volts of DC
                      power," Barney said. "By turning up the
                      temperature of the blanket, consumers can turn down their
                      thermostats and save money on their heating bills this
                      winter."
                       Lands' End entered the home market in 1989 with a small
                      selection of bed and bath products in its core catalog. In
                      1991, the first Lands' End Home catalog was mailed to
                      consumers. Celebrating a decade in the home market, Lands'
                      End Home is proud to offer the highest quality products
                      for every room of the home.
                       Malden Ventures is the consumer products division of
                      Malden Mills Industries, Inc. Malden Ventures drives
                      technology, innovation and creative development for a
                      broad range of new markets for consumer use, featuring its
                      patented Polartec Heat Technology for both apparel and
                      home.
                       The Polartec Heat Blanket will make its debut in the
                      Lands' End Home holiday catalog. To learn more about the
                      blanket, consumers can call (800) 345-3696 to request a
                      catalog or log on to www.cominghome.com.
                       Courtesy of ARA Content, www.ARAcontent.com, e-mail:
                      info@ARAcontent.com
                         
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