Delta’s New, Signature Pink
Plane Takes Flight to Fight Breast Cancer
Delta
continues partnership with The Breast Cancer Research Foundation
to increase awareness and raise funds for research in the search
for a cure
ATLANTA,
Sept. 28, 2006 – Delta Air Lines is taking flight for the fight
against breast cancer. In October, Breast Cancer Awareness
Month, the airline is introducing a newly painted Delta Pink Plane
to its fleet to raise awareness for the cause and for its partner,
The Breast Cancer Research Foundation (BCRF). BCRF is a
nonprofit organization
dedicated to funding innovative clinical and genetic research to
find ways to prevent and cure breast cancer.
Instead of Delta’s traditional red, white and blue livery, this
Boeing 757 will feature a specially designed new livery in
multiple shades of pink and white. Delta's brightly colored
pink aircraft will also feature BCRF's trademark pink ribbon logo,
adjacent to the boarding door, as a visible reminder to passengers
that they are flying on Delta’s Pink Plane.
Delta will unveil the plane at a special event in Atlanta on
Thursday, Sept. 28. After the unveiling, it will visit a
variety of markets the airline serves nationwide.
Additionally, throughout October, Delta will offer pink lemonade
to customers for $2 on all domestic and most international flights
with 100 percent of the proceeds benefiting BCRF.
“Delta’s more than 50,000 employees are proud to support The
Breast Cancer Research Foundation, an organization that has worked
tirelessly for more than a decade funding research on prevention
and the search for a cure,” said Joanne Smith, Delta’s vice
president of Marketing. “This disease affects many of our
customers and employees worldwide and we remain deeply committed
to helping raise both awareness and funding for the ever-important
fight against breast cancer, which will, one day, lead to a
cure.”
Delta’s
partnership with BCRF began in 2005 when the airline’s former
low-fare service, Song, introduced the first pink-liveried plane
to take flight in support of the cause. Delta has carried on
the tradition, repainting Song’s original Pink Plane into the
new and distinctive Delta Pink Plane.
Delta’s Pink Plane has been reconfigured to feature the
airline’s new domestic transcontinental product, including two
classes of all-leather seating with 26 first class and 158 coach
class seats. In addition, every customer has a front row
seat to great entertainment with Delta’s state-of-the-art,
digital in-flight entertainment – boasting movies, live
television, music and games – available on demand at every seat.
The airline’s new standard in domestic transcontinental flying
will be available to all passengers traveling on select Delta
flights over four hours (or more than 1,750 miles), including
those from Atlanta’s Hartsfield-Jackson International Airport
and New York’s John F. Kennedy International Airport to cities
including Las Vegas, Los Angeles, Salt Lake City, San Francisco,
Seattle and others, beginning this month.
Delta Air Lines (Other OTC: DALRQ) offers customers service to
more destinations than any global airline with Delta and Delta
Connection carrier service to 292 destinations in 46 countries.
With more than 50 new international routes added in the last year,
Delta is America’s fastest growing international airline and is
the world’s leading carrier between the United States and
destinations across Europe, India and Israel with flights to 29
trans-Atlantic destinations. To Latin America and the
Caribbean, Delta offers nearly 400 weekly flights to 48
destinations. Delta's marketing alliances also allow
customers to earn and redeem SkyMiles on more than 14,000 flights
offered by SkyTeam and other partners. Delta is a founding member
of SkyTeam, a global airline alliance that provides customers with
extensive worldwide destinations, flights and services. Including
its SkyTeam and worldwide codeshare partners, Delta offers flights
to 461 worldwide destinations in 96 countries. Customers can check
in for flights, print boarding passes and check flight status at delta.com.
The Breast Cancer Research Foundation® was founded in 1993 by
Evelyn H. Lauder as an independent, not-for-profit 501(c) (3)
organization dedicated to funding innovative clinical and genetic
research. The Foundation supports scientists at leading
medical centers worldwide whose research is focused on achieving
prevention and a cure for breast cancer in our lifetime. A
minimum of 85 cents of each dollar donated to the Foundation goes
directly to breast cancer research and awareness programs.
In October 2006, over $24.3 million will be awarded to 116
researchers across the U.S. and in Canada, Europe, Latin America,
and Israel. Money magazine named BCRF one of America’s eight top
charities. The Foundation has received the highest rating
from Charity Navigator, four stars, for five consecutive years,
which means BCRF has outperformed most other charities in America
in efficiently managing its finances. For more information,
visit www.bcrfcure.org
or call 1.866.FIND.A.CURE.
Delta and Avis Celebrate
SkyMiles Silver Anniversary and Give Away 25 New Cars to Lucky
Customers
Award-winning
program celebrates 25th year with promotions and partners:
SkyMiles members have chance to win 25 all-new 2007 Saturn SKYs
ATLANTA,
March 2006 – Delta Air Lines is celebrating the 25th anniversary
of its award-winning SkyMiles® program with its U.S. customers by
sponsoring a grand sweepstakes giveaway with the support of Avis®
Rent A Car. Delta will award roadsters to 25 lucky SkyMiles
members. The silver anniversary festivities will also include a
series of special events and partnership launches throughout the
year.
“With the silver anniversary of our SkyMiles program
and our unprecedented global expansion, 2006 will be an exciting
year for us and provide a great reason to celebrate with our
customers,” said Paul Matsen, Delta’s chief marketing officer.
“Our customers have made Delta’s SkyMiles program one of the
most successful and longest-running airline programs. To thank
them for their business, we’re providing new mileage-earning
opportunities with additional routes and new partners, as well as
the chance to win 25 stylish and sleek, SKY roadsters.”
“We’re proud to be a part of Delta’s SkyMiles silver
anniversary celebration. The 25 roadsters – appropriately
named SKY – are the perfect prize to award the sweepstakes
winners,” said Scott Deaver, executive vice president of
marketing for Cendant Car Rental Group, parent company of Avis.
“Delta and Avis have had a long-standing partnership, and we
hope to continue our close association for many years to come.”
SkyMiles members may visit delta.com/skymiles25 to participate in
the SkyMiles 25th Anniversary SKY Sweepstakes and view the SKY
convertible. Participants will receive one entry into the
sweepstakes for every 1,000 miles earned between now and Dec. 31,
2006*. Print-ready pictures of the SKY convertible and a 25th
Anniversary SkyMiles logo are available for download at
news.delta.com/digital_index.cfm. Avis customers can access
information on the contest at www.avis.com/delta25.
SkyMiles
program highlights:
-
Launched
as a frequent traveler promotion in 1981, SkyMiles membership
has grown from 98,000 in its first year to more than 38
million members today. It has become one of the industry’s
longest-running and most popular loyalty programs.
-
Delta
has led the industry in Award Travel redemption in recent
years with 2.9 million redeemed tickets in 2004, according to
The IdeaWorks Company, an independent airline consulting firm,
and offers one of the industry’s most generous upgrade
policies.
-
SkyMiles
members have unprecedented access to a broad range of more
than 100 travel partners as well as SkyTeam and partner
airlines.
About
the Saturn SKY
This spring, the 2007 Saturn SKY roadster will hit showrooms,
delivering a bold message about the next generation of vehicles
from Saturn. The vehicle's dynamic exterior will inspire future
models later in 2006, such as the Aura midsize sedan and the
Outlook crossover utility. The SKY has an inviting interior with
upscale finishes such as brushed metal and piano black lacquer
that give it a refined, sophisticated look. The SKY will be the
first roadster offered with Saturn's industry-standard purchase
and ownership experience. For more information on the SKY, which
is available this spring, please visit http://www.saturn.com/sky.
About
Avis
Avis Rent A Car System, LLC and its subsidiaries operate one of
the world's leading car rental brands, providing business and
leisure customers with a wide range of services at more than 2,000
locations in the United States, Canada, Australia, New Zealand and
the Latin American/Caribbean region. Avis is one of the
world's top brands for customer loyalty, ranking as the number one
car rental company in the 2005 Brand Keys® Customer Loyalty
Index. The company is part of Cendant Car Rental Group LLC, a
wholly owned subsidiary of Cendant Corporation (NYSE: CD), a
diversified global provider of business and consumer services
primarily within the real estate and travel sectors. For more
information visit www.avis.com
or www.cendant.com/media.
About
the SkyMiles Program
Delta SkyMiles members earn miles by flying Delta, Song®, Delta
Shuttle®, the Delta Connection carriers, Delta AirElite and
Delta’s SkyTeam® partners. The SkyMiles program offers
additional mileage-building opportunities through partners such as
the Delta SkyMiles Credit Card from American Express,
SkyMilesShopping.com, participating hotels, car rental companies,
telecommunication services, restaurants, floral and gift retailers
and financial, mortgage and realty services. Now in its 25th
year, the SkyMiles program was recently named the Best Frequent
Flyer Program by Travel Savvy magazine in a survey that included
all global and domestic loyalty programs. The airline plans to
offer an array of exciting programs, promotions and benefits as
Delta celebrates the silver anniversary of its frequent flyer
program in 2006.
About
Delta
Delta Air Lines (Other OTC: DALRQ) is one of the world’s fastest
growing international carriers with more than 50 new international
routes added or announced in the last year. Delta offers daily
flights to 503 destinations in 94 countries on Delta, Song, Delta
Shuttle, the Delta Connection carriers and its worldwide partners.
In summer 2006, Delta plans to offer customers more destinations
and departures between the U.S., Europe, India and Israel than any
global airline*, including service on 11 new transAtlantic routes
from its Atlanta and New York-JFK hubs. Delta also is a major
carrier to Mexico, South and Central America and the Caribbean,
with more than 35 routes announced, added or applied to serve
since Jan. 1, 2005. Delta's marketing alliances also allow
customers to earn and redeem SkyMiles on more than 14,000 flights
offered by SkyTeam and other partners. Delta is a founding member
of SkyTeam, a global airline alliance that provides customers with
extensive worldwide destinations, flights and services. Customers
can check in for flights, print boarding passes and check flight
status at delta.com.
*From
the U.S., based on July 2006 OAG.
Delta
SkyMiles Members Donate More Than 100 Million Miles to Assist
Tsunami Relief Efforts, U.S. Military Heroes
ATLANTA,
Jan. 27 /PRNewswire-FirstCall/ -- Delta Air Lines' (NYSE: DAL)
SkyMiles(R) program members have donated more than 100 million
miles to the SkyWish(TM) program over the past five months to
support relief efforts in Southeast Asia and hospitalized U.S.
military personnel and their families. These donated miles are
enough to provide more than 4,000 domestic SkySaver Award Tickets.
"Thanks to the overwhelming generosity of SkyMiles program
members, our recent charitable mileage donation campaigns have
been a huge success," said Jeff Robertson, director of the
SkyMiles program. "These donations confirm that 'good goes
around' and we can all make a difference, even as individuals. It
takes only one person doing one good thing to start a chain
reaction and impact the lives of thousands."
Just days after the recent tsunami in Southeast Asia, Delta
initiated a campaign encouraging SkyMiles program members to
donate miles to assist in the relief efforts. Donated miles are
sending relief workers to the affected areas to provide services
and supplies. Nearly one month later, more than 25 million miles
have been donated to CARE, UNICEF and the American Red Cross
through Delta's SkyWish program.
Separately, Delta announced in September that SkyMiles program
members can donate miles to support the Fisher House Foundation,
which uses the miles to fly families of military members wounded
or injured in Iraq or Afghanistan to military medical centers
where they are hospitalized. While visiting their loved one, the
relative stays in Fisher House's "comfort homes," which
are built on the grounds of major military and VA medical centers
throughout the United States and overseas. Approximately five
months since the campaign launched, more than 82 million miles
have been donated to Fisher House.
SkyMiles program members can continue to donate miles to Fisher
House, CARE, UNICEF, and the American Red Cross via e-mail at
delta.bids@delta.com , by calling 1-800-325-3999 or via fax at
1-404-773-1945. Donations also may be made via the U.S. Postal
Service to: Delta Air Lines, Inc., SkyMiles Service Center, Dept.
745, P.O. Box 20532, Atlanta, Ga., 30320-2532. There is a 5,000-
mile minimum donation. SkyMiles program members should include
their SkyMiles account number, the amount of miles to be donated
and note their charity of choice. SkyWish donations are not tax
deductible for Delta Air Lines or SkyMiles members. Individuals
may visit delta.com/skywish for more information on donating miles
and Delta's SkyWish program.
Delta is the world's second-largest airline in terms of passengers
carried and the leading U.S. carrier across the Atlantic, offering
daily flights to 492 destinations in 89 countries on Delta, Song,
Delta Shuttle, the Delta Connection carriers and its worldwide
partners. Delta's marketing alliances allow customers to earn and
redeem frequent flier miles on more than 14,000 flights offered by
SkyTeam and other partners. Delta is a founding member of SkyTeam,
a global airline alliance that provides customers with extensive
worldwide destinations, flights and services. For more
information, please visit delta.com.
SOURCE Delta Air Lines -0- 01/27/2005 /CONTACT: Eric O'Brien,
+1-404-724-2511, or April Jordin, +1-404-287-8069, both of Jackson
Spalding for Delta SkyMiles/ /Web site: http://www.delta.com/
(DAL) CO: Delta Air Lines; Fisher House ST: Georgia IN: AIR LEI
TRA SU: MC-WB -- CLTH040 -- 0368 01/27/2005 09:07 EST http://www.prnewswire.com
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