ST. LOUIS  – Budweiser Select is “a beer brewed for a crisp taste that finishes clean.” Budweiser Select, with its clear plastic label and upscale imagery offers beer drinkers a sophisticated drink option. 

“Anheuser-Busch has been an innovator for more than 100 years and we continue to deliver exciting new products to consumers that raise the sophistication of beer,” said Don Meyer, director of Budweiser Select marketing, Anheuser-Busch, Inc. “The unique brewing process separates Budweiser Select from other beers – establishing it as a new kind of beer. We are meeting consumers’ demands for variety, while providing a beer that will immediately be recognized as high quality because it’s part of the Budweiser brand family.”

Budweiser Select was developed using two-row and roasted specialty malts for a rich color. A blend of aromatic domestic and imported hops provides the perfect balance and flavor. The brand spends approximately twice as long as regular beers in the brew house. The brew house is where grains are milled, mixed with water, and mashed.

With its selective ingredients and distinctive brewing process, Budweiser Select delivers a crisp taste that finishes clean with only 3.1 grams of carbohydrates, 99 calories and 4.3 percent alcohol by volume per 12 oz. serving.

Brewed at seven of Anheuser-Busch’s 12 breweries including Columbus , Ohio; Houston, Jacksonville, Fla.; Los Angeles; Newark, N.J., Williamsburg, Va.; and Fort Collins, Col., Budweiser Select will be available in a full package line.

“As the industry leader we work everyday to bring excitement, sophistication and more consumers to the beer category,” said Meyer. “Anheuser-Busch has a history of developing new brands when opportunities emerge in the marketplace. The company has had great success in being the first to meet consumers’ needs as they arise.”

---

“Here’s to the Heroes” Provides Free Admission to Company’s Theme Parks For Military Members and Direct Dependents

St. Louis, Mo. (June 2008) – A tribute program that provided free admission to Anheuser-Busch theme parks to more than 900,000 members of U.S. and coalition armed forces and their families has been extended through 2006.  Anheuser-Busch launched “Here’s to the Heroes” in February 2005 to acknowledge the service of military men and women and the sacrifices made by their families.

 “It is gratifying to all of us at Anheuser-Busch that so many members of our armed forces took advantage of this program and honored us with a visit,” said Keith M. Kasen, chairman and president of Busch Entertainment Corporation, the family entertainment division of Anheuser-Busch. “This is a difficult time for our men and women in uniform and we are honored to give them something back.”   

 Here’s to the Heroes provides a single day’s free admission to any one SeaWorld or Busch Gardens park, Sesame Place, Adventure Island or Water Country USA for the service member and as many as three of his or her direct dependents.  Any active duty, active reserve, ready reserve service member or National Guardsman is entitled to free admission under the program.  He or she need only register, either online at www.herosalute.com or in the entrance plaza of a participating park, and show a Department of Defense photo ID. Also included in the offer are members of foreign military forces serving in the coalitions in Iraq or Afghanistan or attached to American units in the U.S. for training. 

 “This is one small way we can acknowledge and thank the soldiers, sailors, Marines, airmen and Coast Guardsmen whose service helps to preserve the freedom and safety of every American,” Kasen said.  “It’s important to all of us at Anheuser-Busch that we show our gratitude to the men and women of our armed forces and their families for the sacrifices they make on our behalf.”

 Here’s to the Heroes is the fourth tribute to military personnel offered by Anheuser-Busch since Yellow Ribbon Summer welcomed service members home from the Gulf War in 1991.  More than 3 million people have visited Anheuser-Busch Adventure Parks free under these programs.  Anheuser-Busch has supported the military for more than 150 years, and in 2005 launched the Here’s to the Heroes Tour, which allowed everyday Americans to record video messages of support and thanks for the men and women of the U.S. military.  The Heroes Tour traveled more than 29,000 miles to towns and events across America from April through December, collecting messages from more than 11,000 Americans.  Working with the America Supports You program, the messages were aired on American Forces Radio and Television Service on U.S. military bases in more than 177 countries and on 150 bases in the United States throughout 2005.

   Three Anheuser-Busch parks – SeaWorld Orlando, Busch Gardens Tampa Bay and SeaWorld San Diego – operate year round.  The company’s remaining parks are seasonal, with varying opening dates this spring.  Each park’s operating schedule is available online. 

 Inactive, standby and retired reserve members, military retirees, U.S. Merchant Marine and civilian Department of Defense workers are ineligible for the program.  

 Anheuser-Busch operates nine U.S. theme parks:  Busch Gardens Tampa Bay and Busch Gardens Williamsburg; SeaWorld Orlando, SeaWorld San Diego and SeaWorld San Antonio; Discovery Cove in Orlando; Sesame Place near Philadelphia; Water Country USA in Williamsburg and Adventure Island in Tampa.  Anheuser-Busch Adventure Parks play host to more than 20 million guests each year. 

For more information, contact Fred Jacobs, Busch Entertainment Corp., 314.613.6077.

Anheuser-Busch Launches New Super Energy Drink 180 Blue with Acai

Acai Berry Grown Wild in the Brazilian Amazon Considered One of the Top Superfoods in the World Are you an energy drinker open to discovery? If so, Anheuser-Busch has something new that’ll make you rethink what you’ve come to expect in today’s energy drinks of choice -- 180 Blue. Available nationwide, 180 Blue is the first packaged energy drink launched by a major beverage company in the United States to contain the Acai (pronounced Ah sigh-ee) berry. Discovered in Brazil, the Acai berry itself is a small, dark, purple fruit from the palmberry tree. It usually grows in the wild Amazonian jungles in Brazil, is rich in B vitamins, minerals (particularly iron), fiber, proteins, omega-3 fatty acids and anthocyanin (member of the flavored class of antioxidants). “With 180 Blue we didn’t set out to create just another energy drink. We set out to give energy drinkers something unique, something unexpected and something they’ve never had before,” said Andy Goeler, vice president, Import, Craft and Alliance, Anheuser-Busch. “We’ve taken today’s energy drink a step further with 180 Blue by creating something that has the best of both worlds -- a great-tasting energy drink with a boost.” For more

Anheuser-Busch Launches New Super Energy Drink 180 Blue With Acai 

Anheuser-Busch Nationally Launches 180 Blue -- the first packaged energy drink launched by a major beverage company in the United States to contain the Acai berry, known as one of the world's top superfoods.

Statistics, Scores from Major Sports Leagues to be available on Budweiser.com ST. Carlos Alazraqui of Comedy Central's RENO 911 Joins CHCI Fifth Annual ... 

Line-up to Feature Bill Santiago of Premium Blend, Darren Carter of Latino Laugh Festival, Monique Marvez of Monique and the Man Reyes of Comedy Night Co-Produced by SiTV and Sponsored by Anheuser-Busch Get to Know Zagar: Domani Studios Enhances DDB Chicago's Latest Bud... 

Independent interactive agency Domani Studios has launched an integrated online branding campaign designed to build out the characters and plotlines in the latest Anheuser-Busch Bud Light television commercials

Anheuser-Busch Introduces Michelob Ultra Amber, A Light Beer With A Surprisingly Deep Amber Color