Market - Autos  

Volvo Safety, with Children in Mind 

New York (April, 2006) - For over 30 years, Volvo has developed child safety systems to help protect its littlest passengers. Throughout those years, Volvo held to the belief that safety protection should be for all occupants, regardless of size or age. While safety is paramount, Volvo also believes that keeping children comfortable is in the best interest of parents, as well as the children themselves.


The Beginning of Modern Child Safety

The impetus for modern child safety was born in Sweden 1963. While watching an American TV program, Bertil Aldman of Chalmers University in Gothenburg noticed the position of the astronauts in the Gemini space capsule. By lying on their backs, in opposite direction to the force of acceleration, they were better able to withstand the acceleration. Professor Aldman believed that this principle could be applied to protect a child in the event of a head-on collision.

Volvo mirrors Professor Aldman's belief, further adding that children are best protected during the first three years of life by facing rearward in the car seat.


Auxiliary Seats

Auxiliary Seat for Volvo wagons were launched in 1972. In 1978 Volvo introduced a Booster Cushion. The Integrated Child Booster Seat in the middle of the rear seat was first offered in 1991. Each of these features continues as part of Volvo's child safety program. Always striving to improve child safety, Volvo introduced unique safety systems into the design of its XC90 to further protect young passengers in the rear most seats.


Real World Accident Research Team

Since its inception in 1970, Volvo has gathered over 35,000 real world accident reports, nearly 5,000 of which involving children up to the age of 10 years old. Volvo's own research shows that a 90% reduction in injury is reported with children who are rearward facing.

In the early 1990s, Volvo presented a request to the International Standardization Organization (ISO) to create a unique mounting system for the proper placement and attachment of infant seats. Volvo chaired, and still chairs, the ISO working group that ultimately led to global standardization for seat attachments called ISOFIX or Latch System.

 

Wagons can pose unique safety challenges. Often, and unfortunately, small children sit in the cargo area, albeit a quick trip to school, store, airport, etc. While wagons are built differently than sedans regarding energy absorbing zones, they both are designed to help protect rear seated passengers. With proper use of the Auxiliary Seat there is a reduction of injury or even death. The Volvo Auxiliary Seat is fitted with three-point seat belts and is designed for children between 50-88 pounds and 59 inches tall.

 


XC90 Third Row Seat Safety

Distilling over 30 years of child safety development into one vehicle has again helped Volvo move industry Safety forward. One Volvo objective in the development of the company's first SUV was to provide side impact protection for all passengers. The XC90 third row occupants benefited from having the world's first Inflatable Curtain (IC) for all three rows of seats and a body shell that absorbs and channels impacting forces away from passengers. In addition, the rear axle assembly has energy absorbing properties that also help, during side impacts, to channel forces away from occupants The IC deploys downward during side impacts and roll-over situations to help protect side seated occupants. With Volvo's judicious use of Ultra-High Strength steel forming the rear body structure, impacting forces are moved away from occupants, to be absorbed by sheet metal rather into the vehicle driver or passengers.


Passengers are protected during rear impacts with two major design principles: Again, Volvo's use of Ultra-High Strength steel combined and with about 13 inches of space between rear seat and rear glass/tailgate structure. The Ultra-High Strength steel surrounds the rear tailgate area while the distance between rear seat and tailgate provides energy absorbing zone. During laboratory crash testing at 35 mph this design has shown to be an effective energy mitigation structure for the third row of seats and further protects the occupants usually sitting there, namely children.


High-tech 3.2-liter in-line six-cylinder engine finds its way into new refined Volvo XC90

          Refined and more car like design

          Upgraded interior

          Sharper powertrain range with new, highly advanced 3.2-litre six-cylinder engine

          Focus on driver control including new Park Assist Camera

          World-class audio system with Dynaudio speakers and Dolby Pro Logic II

          50 percent of total sales in the USA

 

     The new XC90 is intended to strengthen Volvo Cars’ position in a SUV market that received the first XC90 generation with standing ovations. Story


Volvo Car Corporation, Accessories - Wireless hands-free function in Volvo cars with Bluetooth® and a mobile telephone

• Automatic connection to the car’s loudspeaker system
• The system recognizes up to four different telephones
• Easy to switch between hands-free and telephone
• Voice dialing promotes traffic
safety

It is now possible to connect a Bluetooth-capable mobile telephone to a Volvo car’s audio and loud-speaker system – totally wirelessly. With the help of the new accessory Volvo Hands-free with Bluetooth®, a mobile telephone becomes an integrated hands-free system with voice dialing.

Volvo Hands-free with Bluetooth® can be fitted in most late-model Volvo cars. The system consists of an electronic control module, a module with function buttons, a dedicated microphone located near the rear-view mirror, and the necessary wiring. The mobile telephone used must be Bluetooth-capable. Once a paired link has been set up with the car’s Bluetooth module, the telephone is recognized and connected automatically when the owner enters the car. Story


Volvo Models Best in Interior Air Quality According to New Study

      An independent survey carried out by the Ecology Center in Detroit shows that the interiors of Volvo’s cars emit lower levels of toxic substances than other car makes.

      The Ecology Center recently presented a study (Toxic at Any Speed: Chemicals in Cars & the Need for Safe Alternatives) of the toxic chemicals used in building car interiors. Flame retardant PBDE and phthalates, whose main use is as a softener in plastics, were included in the study. These chemical substances can migrate from plastics and textiles, particularly at high temperatures. The car’s occupants may thus be exposed to these substances, for instance through the respiratory system. Certain types of phthalates and flame retardants can for instance promote genetic mutations and can subject car occupants to health hazards. The survey reveals that the concentrations of PBDE in dust and on the windscreen are up to five times higher than in the homes of most people, and since many people today spend a lot of time in their cars, car interiors thus have a significant effect on human health.  For More


Volvo iPod Adapter - Volvo opens up to iPod users

Now it will be possible for iPod users to plug their entire music archive into their Volvo’s audio system. Together with supplier PhatNoise Inc and Apple, Volvo Cars has developed an adapter kit for installation in the Volvo S80 from model year 1999 on and in the S60, V70 and XC70 from model year 2001.

     iPod is the world's number one digital music player and allows music lovers to carry their entire music collection with them on the go.  Now with the Volvo iPod Adapter, they can play their music in their Volvo. 


Volvo Seats Get Top Scores in 2006 Thatcham Whiplash Tests

      Once again, Volvo has achieved top scores in the latest, 2006 model year new car whiplash ratings by the UK's Motor Insurance Repair Research Centre in Thatcham¹ which conducted the tests on behalf of the International Insurance Whiplash Prevention Group (IIWPG).

     In fact, Volvo was one of only two manufacturers to achieve top 'Good' scores for every model tested² thanks to its supportive seats which have a fixed head restraint position to ensure they are always in the correct position to offer the best support, and the Volvo Whiplash Protection System (WHIPS) that moves the entire backrest to absorb the impact during a rear-end collision to help reduce the forces on the neck.  Story


JAGUAR LEADS JD POWER REPORT

     The latest report from JD Power concerns the customers' satisfaction with the sales experience in the dealership – SSI, Sales Satisfaction Index.

     The 2005 survey was fielded in September and is based on responses from 37,296 buyers and lessees of new vehicles in the US.

     Jaguar and Lexus shared number one last year but in the 2005 survey Jaguar manages to keep the first position with 889, while Lexus is now second with 888 points. Buick and Porsche share third place. Story


Volvo XC90 recommended by American Consumer Guide 2006 

Volvo XC90 has named Recommended in the Premium Midsize SUV category by the American Consumer Guide 2006.

     The yearly consumer guide announces cars and trucks which represent the best overall values in 16 model categories. The 2006 list has 45 vehicles ranked as Best Buys and the same amount of vehicles as Recommended.

     "We drive these vehicles as their owners would, on highway trips, in stop-and-go city driving, for weekend shopping," says Consumer Guide® Automotive Publisher Frank Peiler.

     "That helps us arrive at real world conclusions about them. We also take into account such factors as reliability records, fuel economy, and resale value before we announce a Best Buy or Recommended award." Respected for its experience and objectivity, Consumer Guide® Automotives staff test drives more than 200 new vehicles annually. It divides the automotive market into 16 classes based on vehicle type, size, and price. The segments cover the hundreds of cars, SUVs, minivans, and pickup trucks on sale in the U.S.

     From these, Consumer Guide® Automotive has selected 45 models as 2006 Best Buys--the publication's highest accolade. A Best Buy represents the finest balance of attributes within its class.

The Volvo XC90 was recommended by the Consumer Guide2006.


The all new Volvo C70 – both convertible and coupe!

     It’s ready to take its place in the sun – the all new Volvo C70.  Which also doubles as a coupe! Thanks to a unique three-piece retractable hardtop, customers of the second-generation Volvo C70 can enjoy life without compromise – whether the top is up or down.

     “We’ve succeeded in creating an attractive convertible which, at the mere touch of a button, converts into an equally elegant coupe. The customer gets two cars in one. Both with space for four adults,” says Volvo Cars President and CEO Hans-Olov Olsson. Story


Volvo XC90 V8 – power and pleasure also in extreme winter conditions 

      The new V8 model reinforces the Volvo XC90’s position as one of the most successful SUV models in the premium segment – and the new XC90 V8 is comfortable in all driving conditions, no matter if we are talking about hot deserts or the extreme winter above the Polar Circle.

     The entirely new power train combines power and pleasure with a stable and predictable behavior also in the toughest conditions


Volvo cars aims for environmental leadership in the premium segment 

Environmental care has top priority

• Volvo aims to be one of the environmental leaders in the premium segment
• Innovative technology makes Volvo cars Clean Inside and Out

      Environmental leadership means setting priorities. Volvo has a tradition of environmental care, of providing environmental alternatives today and of dedication to future commitments. This holistic approach gives Volvo Cars an excellent position in the quest for environmental leadership in the future.


Volvo V50 Awarded Prestigious Golden Steering-Wheel Trophy

     The Volvo V50 has been awarded the “Goldenes Lenkrad” (Golden Steering-wheel), a trophy instituted by the German paper “Bild am Sonntag”. This is the second time a Volvo has been awarded the prestigious award

     “This is a great honor and most rewarding for us”, said a proud Hans-Olov Olsson, President and CEO of Volvo Car Corporation at the prize giving ceremony in Berlin.


Volvo seat is benchmark for Whiplash Protection

     All Volvo's car models tested by the International Insurance Whiplash Prevention Group (IIWPG) were found in the best class. Volvo Car Corporation was the only manufacturer to have their entire range achieves the best class rating. 

     "We are very pleased that the Volvo cars have performed in line with our expectations", says Ingrid Skogsmo, Safety Director at Volvo Car Corporation." Tests only show a sliver of what happens in real life. However, this is one of several results that confirm Volvo has the right approach to help reduce neck injuries in rear impacts."


LAND ROVER LR3 WINS PRESTIGIOUS 2005 MOTOR TREND SUV OF THE YEAR

     The all-new LR3 was named Motor Trend’s 2005 Sport/Utility of the Year. Motor Trend editor-in-chief, Angus MacKenzie, presented this prestigious award to Mike O'Driscoll, president, Aston Martin Jaguar Land Rover, at the California International Auto Show in Anaheim, California.

    Criteria for the award included a series of comprehensive evaluations and grueling tests—including street, track, and off-road—administered to each of the seven entrants. In addition to LR3, contenders included Chevrolet Equinox, Ford Escape Hybrid, Ford Freestyle, Jeep Grand Cherokee, Infiniti QX56 and Nissan Pathfinder.


All new Volvo S40 sees stars as it aces NHTSA side impact crash test; Sales up over 29 Percent month-to-date

     The crunch of steel and shattering glass can be one of the most horrific memories of an automobile accident. Unless, of course, the accident isn't really an accident; but instead a highly structured test being conducted by the National Highway Traffic Safety Administration (NHTSA). That was exactly the case recently when NHTSA completed its side impact protection test of the all-new Volvo S40 sport sedan.

     The results: 5 stars for the driver; 5 stars for the passenger. The highest rating the U.S. Government organization grants to passenger vehicles.


New Volvo S40 Earned Top Results in 4 Crash-Tests

    The all-new Volvo S40 combines everything today's car buyer is looking for: Not only exceptional value, vibrant design, style and exhilarating driving characteristics, but also class-leading safety.


Volvo Cars 'Best Manufacturer' in New British Insurance Car Security Awards

Volvo Cars - "Best Manufacturer"
Volvo C70: 2nd in 'Convertible/Roadster' class
All-new Volvo S40 and V50, plus S40/V40 Classic: 2nd in "Family car" class


Long Anticipated – Now Available: Jaguar /Land Rover Military Sales Program

     Overseas service life offers experiences and benefits that most people back home can’t even imagine, such as the Jaguar/ Land Rover Military Sales program. It is a professional organization with international networks and local outlets in Germany, Iceland, Spain and UK. 

All Jaguar/Land Rover Military Sales dealerships are close-by US-Military bases in the respective countries


Volvo US Military Sales offers convenience delivery

    If a US Military customer buys a Volvo at an authorized Volvo US Military agent close-by his base abroad, he can chose between four delivery options:

1.   Factory delivery in Sweden free of charge.

2.   Direct shipment to an US Volvo dealer at customer’s choice free of charge.

3.   Delivery to the Volvo Military agent close-by the base abroad, including 3 years Volvo Home Shipment to an US Volvo dealer at customer’s choice.

4.   Delivery to more than 50 official overseas delivery centers.

      The offer is valid when buying a Volvo from an authorized Volvo US Military agent abroad.



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